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CAREFULLY CRAFTED RECIPES AT A PRICE YOU’LL LOVE.

Your search for the perfect pet food ends here.

Every pet deserves nutrient-packed, wholesome, thoughtfully made meals created from the finest ingredients nature has to offer. And providing this kind of goodness shouldn’t break your budget or require an advanced degree.

We’re a family of pet lovers. They share our offices and our beds, our snuggles and our struggles. When we formulated WholeHearted, we set out to create recipes that would bring out the best in pets—including our own.

 
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Healthy is happy

We believe that a balanced diet is one of the best ways to give your pets long, happy lives. We’re committed to ensuring each bite is filled with real, wholesome ingredients.

 
 
 
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Goodness for all

Providing quality nutrition doesn’t need to cost a fortune. Find the same power-packed recipes that the “big dogs” in natural pet food provide, priced to fit every cat or dog parent’s budget.

 
 
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Focus On What Matters

We’ve taken the guesswork out of shopping for pet food so that you can spend more time living life together, from fetching fun at the park to cozy naps on the couch.

 
 
 
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It’s about trust

The world of nutrition can be overwhelming. Our expertise in the pet industry and long-standing dedication to animals means you can put complete confidence in us—and our food.

 
 
 

WHOLESOME. THOUGHTFUL. AFFORDABLE.

 
 
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